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Introduction

V1969 is a range of luxury perfumes from the famous fashion brand Versace. The challenge was to introduce V1969 to the Indian audience for the first time and develop 6 variant packaging designs. We had to thoroughly research the markets to create the best strategy to launch the V1969 while maintaining the international standards of packaging design.

Solutions

We created a marketing strategy after a thorough survey into the luxury perfume markets in India and implemented the following solutions.

  • Developed 6 variant packaging designs for the India launch, from scratch.
  • A robust marketing strategy in line with international standards and brand value of Versace.

Results

We were able to successfully launch the V1969 in India, strategically position the product in the right place in it's market segment while maintaining international standards of packaging and box development and, get Indian audience excited for the launch.